YEAR
2020
WORK DONE
Direct Marketing
Bilinguale (Fr, En)
Coupon and sample
Billboard and bus shelters
TEAM
Norélice Mboutou
Émilie Pardoën
Advertising campaign
for organic sunscreen
Develop and implement a direct marketing tool for a new sunscreen as well as a poster campaign to promote it.
The targeted customers are young adults who are active and choose organic products.
Toujours avec Kibio
Always with Kibio
Kibio is launching a 100% natural sunscreen of exceptional quality for the summer of 2020 and we have found a suitable slogan for the launch that reflects the uniqueness of Kibio sunscreens.
Bus shelters.
Bus shelter signs are adapted to their shapes and locations. We have exploited the contours of the panel to produce a unique and remarkable design. The splashes of color give a young and fun side thus inviting the target customers to get the product.
Billboard
Billboards are seen by many people however they are only seen for a few seconds. The challenge was therefore to achieve a design that was interesting and quickly communicated the message.
Direct marketing .
Design and production of a booklet which will be mailed to potential customers. The booklet describes the product as well as the myths surrounding tanning. Direct marketing also includes a 15 mL sample of the sunscreen for sale as well as a $ 1 discount coupon.
