The brief is to make a label for a wine from Spain that will be sold in Canada. The label plays an important role in choosing which wine to buy, and colorful labels sell best.

The label was made based on one of the great modern art movements of the twentieth century: cubism; a movement developed under the influence of Picasso, the Spanish painter. And when people visualize Spain, they think of the famous flamenco dancer as well as the bullfighting matador. The label therefore illustrates these characters in cubism.